ABOUT US

Learn more about CATALINA from our friends at the Today Show:




The background scoop:

Tired of the often negative portrayal of Hispanic women by media and entertainment, a Latina journalist, Cathy Areu, decided to show another side of her fellow Latinas. (Hey, it was the year 2000, and Cathy was young, naïve, and on a great mission. That's all of the ingredients she needed to create one of the largest Hispanic publications targeting the U.S. Latina community.)

In 2001, Cathy founded CATALINA magazine, a national Hispanic lifestyle publication, to portray Hispanic woman as they are: smart, strong, sophisticated, savvy, and proud! In its first year, CATALINA earned the "Lead Launch" distinction by Folio magazine. By 2005, CATALINA's readership was well over 1.5 million -- a first for an independent Hispanic magazine owned by a Latina.

Today, CATALINA continues to reach Latinas in a variety of mediums and platforms - print, online, on TV, on the radio, and through signature events. Plus, CATALINA has been able to raise more than $75,000 for non-profit Hispanic organizations throughout the country -- all supporting the effort to empower the Latina community.

We think the times they are a changin': Have you noticed that publications targeting Hispanic women have cleaned up their covers; there's one more Latina in Congress; and dozens of events promoting professional Hispanic women are touring the country? All thanks to CATALINA? Yeah, we'd like to think so.

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© 2009 CATALINA Magazine